About

With more than two decades of journalism experience behind her, Joanna knows the power of storytelling to connect, engage, and cut through the noise. Her six years as editor of Gourmet Traveller were a masterclass in Australian luxury, building an extensive network of contacts and a deep understanding of Australia's premium hospitality and travel landscape.

Since leaving GT in 2025, Joanna has used that expertise to work directly with clients to build their brands and develop meaningful storytelling. She oversees creative direction, product development and shoot management, and brokers brand partnerships and event collaborations – work that earns clients media attention and builds genuine engagement.

Joanna is also a sought-after host and speaker, regularly hosting events and panel conversations with leading chefs and industry experts. She is the founder and host of Media Menu, an in-person workshop designed to help small hospitality operators take control of their own PR and media strategy.